A shade lighter than most of our offerings—more toasty than roasty—it was the result of playing with roast and taste profiles together for a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character; it’s lively with a citrusy tang that gives way to a clean finish. Note The manufacturer has rebranded without Star Rewards Labeling The product itself remains the same You may receive the product with or without Star Rewards LabelingBreakfast Blend is a lively and lighter roast with a crisp finish Medium roasted coffees are balanced with smooth and rich flavorsEnjoy the Starbucks coffee you love without leaving the houseFor finest taste always use clean filtered water clean your machine before using and grind beans just before brewingEach pack includes a 12 ounce bag of whole bean Starbucks coffee Manufacturer: Starbucks; Model: ; MPN: ; Part Number: ; UPC: 762111206244; Color: ; Brand: Starbucks; Department: ; Size: 12 Ounces; Warranty: ; Label: Starbucks; Amazon Sale Rank: 3094;Buy On Amazon